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Fail to plan = Plan to fail!

Project oriented marketing involves an emphasis on trackable, measurable results (known as "response" in the industry) regardless of marketing channel.



We use Key Performance Indicators (KPI) to quantify objectives to reflect strategic performance. The KPIs differ depending on the nature of each clients organisation and their strategy. They enable our clients to measure progress towards their goals, such as market penetration and awareness.

A KPI is a key part of a measurable objective, which is made up of a direction, KPI, benchmark, target and time frame. For example: "Increase investor leads by X% by EOY 2009". In this case, 'Average number of responses' is the KPI.

KPIs should not be confused with a Critical Success Factor. For the example above, a critical success factor would be something that needs to be in place to achieve that objective; for example, a road show.

If you are spending lots of money on an advertising campaign, then tracking advertising performance is essential.

If you are spending lots of money on an advertising campaign, then tracking advertising performance is essential. We analyse the performance of each element of the marketing process; from research and approach through to negotiated close and follow-up. Enabling us to focus your marketing resources on campaigns and initiatives that deliver a better return on investment.

Labels: campaigns, digital marketing, project management