Steve, Cut the crap...
By now you probably know that there is only one valid definition of business purpose -
'to create and retain a customer'. The key ingredient to meeting this KPI is an effective sales force. As the credit crunch gives rise to the spending squeeze, it's now more important than ever to review your sales and marketing techniques. So ask yourself...
- Are my sales force passionate about my products and services?
- Are they people friendly?
- Do they have any sales training?
- Can they create and build relationships?
- Do they know how to close a sale?
- Let me show you how I turned a £200K deficit into profit inside 6 months whilst raising standards of customer care for a London print company
- Let me show you how I increased turnover by 21% and smashed sales targets inside 9 months for a London design agency
- Let me show you how I selected, profiled and targeted Blue Chip clients for a small Mechanical Engineering firm in Surrey
Let's face it, it's impossible to succeed without effective sales and marketing techniques - they bring the money through the door!
So If you want to increase sales, raise awareness or target new business post your freelance project here and measure the difference.
View Steve Elson's profile
6 Comments:
I Can Improve Your Bottom Line:
The cost of employing an extra salesperson can be a gamble, with up-front costs, recruitment fees, salary & travel expenses amounting to a considerable sum. The wrong decision can be a costly one!
I'm a highly experienced business development consultant working closely with B2B, B2C, Blue Chip, SMEs and BME business' working in both and private sectors.
Uniquely I can offer you the opportunity to make a substantial addition to your business development at a minimal cost.
In return for a negotiated commission structure and nominal retainer, I will supplement your existing sales force considerably and research, identity and target new business according to your requirements.
Please post your project below if the principle interests you. I'm flexible and would be pleased to discuss ways in which I could help improve your bottom line.
'There is nothing more important you can do, than to ingrain a culture where everybody is looking and has the power to make changes'
Most ideas are pretty good ones. It all comes down to execution, staying alert, paying attention. The process matters as much as the outcome. Toyota worked because every single worker kept their eye on the process and had a right and obligation to improve it and even shut down the production line if there was a flaw.
*Extracted from What They Teach You at Harvard Business School, by Philip Delves
Business' needs to trim waste, it's that simple!
In this economic freefall business' need to keep hold of their best staff; developing, re training and motivating key team members. Whilst at the same time you need to get rid of the moaners, who's negative influence undermines team spirit.
As consultants, we can help you sort the wheat from the chaff and help you identify staff with Good Aptitude & High Ability as well as nurture staff with Good Aptitude, yet Limited Ability.
In every business there will always be your journeymen (low ability, low aptitude) They will have limited impact on any business so they are always the first casualty when downsizing.
Mired by verbal dishonesty? Read "Beyond Bullsh*t: Straight-talk at work" by Samuel A Culbert
I feel it all depends on your management style.
The way you manage your employees has a huge impact on their attitude towards working for your company
*Bad Bosses Curb Young Ambition, ILM, October 2006
*20th-Century Bosses Hold Back 21st-Century Working Practices, ILM, September 2007
*Nasty Bosses Keep Staff Keen, ILM, January 2008
*Source: Institute of Leadership & Management (ILM). Download the reports at www.i-l-m.com
Did you know the public sector employs more than 25pc of the workforce in the UK?
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